Graceful Stone
Branding | Graphic Design | Print | Signage | eCommerce Website | Vehicle Graphics
Graceful Stone, a leading manufacturer and supplier of premium moulds for the ornament and decorative arts industry, approached us after being referred by one of our existing manufacturing clients. With a catalogue boasting over 1,000 products and a global presence, they required a comprehensive solution to modernise their brand and streamline their operations.
Find out their challenges and our solutions below!
Challenges
Graceful Stone needed a user-friendly, high-performing website that could handle their extensive product range while offering a seamless payment experience. Their requirements included support for deposits, payment plans, and a straightforward shipping process. In addition to their digital needs, they wanted a unified brand presence across all platforms, including vehicle branding, property signage, and both print and digital marketing materials.
We started by crafting their brand that reflected Graceful Stone’s premium quality and industry leadership. From this foundation, we designed a professional logo that set the tone for their brand identity. Next, we extended their branding across multiple platforms:
- Vehicle Branding: We designed and fitted their UK fleet, ensuring their mobile presence was consistent and professional.
- Property Signage: High-quality, visually striking signage was created for their headquarters to enhance their physical presence.
- Marketing Materials: We delivered a suite of marketing assets, including both print and digital materials, tailored to their target audience and business goals.
- Extensive Product Catalogue: An organised and visually engaging catalogue system to display their wide range of products.
- Secure Access to Pricing and Orders: Pricing and ordering capabilities were restricted to authorised and logged-in customers, ensuring a controlled and secure purchasing environment.
- Account Registration System: A streamlined account sign-up process was implemented, allowing Graceful Stone to vet and approve customers before granting access to pricing and ordering facilities.
- Flexible Payment Options: Integration of a seamless payment gateway supporting deposits and payment plans.
- Optimised Shipping Process: An efficient shipping integration to provide customers with a hassle-free checkout experience.